Influencer marketing is a strategy where businesses partner with individuals who have a significant and engaged following on social media or other online platforms to promote their products or services. These individuals, known as influencers

Select influencers whose audience aligns with your target market and whose content style matches your brand’s values. Consider factors like engagement rates and niche relevance.

Influencers create various types of content, including sponsored posts, reviews, unboxings, stories, and videos. The content should be authentic and fit the influencer’s style.